Campaign Profit Calculator
ROAS is a ratio, and ratios hide whether you actually made money. This calculator reports campaign profit in dollars after both cost of goods and media spend.
Also known as: Ad Profit Calculator · Marketing ROI Calculator · Campaign ROI Calculator · Ad Campaign Profit Calculator
Neutral starting values. Replace them with numbers from your own reporting.
Budget buys impressions, so click-through rate decides how many clicks you get.
For the period you are planning.
Cost per 1,000 impressions.
Drives clicks from impressions.
Share of clicks that convert.
Revenue per conversion.
Revenue left after COGS. This sets break-even.
500,000
At $10.00 CPM
5,000
1.00% CTR
$1.00
$10.00 effective CPM
100
2% of clicks
$50.00
Break-even at $54.00
$12,000.00
From 100 orders
2.40x
Break-even is 2.22x
$400.00
After COGS and media spend
8.00%
Profit as a share of spend
What Conversion rate actually changes
Everything else held exactly where you set it, so each row differs only by conversion rate. Your current value is marked.
| Conversion rate | Conversions | CPA | ROAS | Profit |
|---|---|---|---|---|
| 1% | 50 | $100.00 | 1.20x | -$2,300.00 |
| 2%yours | 100 | $50.00 | 2.40x | $400.00 |
| 3% | 150 | $33.33 | 3.60x | $3,100.00 |
| 5% | 250 | $20.00 | 6.00x | $8,500.00 |
| 8% | 400 | $12.50 | 9.60x | $16,600.00 |
Projections only. Real campaigns vary with auction pressure, seasonality, creative fatigue, returns and refunds. Platform starting values are rough public benchmarks, not guarantees — replace them with your own reporting.
Profit in dollars, not a multiple
Media buyers get paid on profit, but dashboards report ROAS. The two come apart quickly: a 6x ROAS on $500 of spend earns less than a 1.8x on $50,000, and a 3x ROAS at a 25% margin loses money outright while a 1.5x at a 90% margin prints it.
The calculation here nets cost of goods first, then media: profit = revenue × margin − spend. Most ROI calculators skip the margin step and report revenue minus spend, which overstates profit by your entire COGS bill.
Once profit is positive, the next question is scale. Cost per acquisition tends to rise as you push budget into a broader audience, so a campaign profitable at $5,000 a month may be break-even at $50,000. Re-run the numbers with the CPC or CPM you expect at the higher budget rather than the one you have today.
Fund your ad spend with a crypto virtual card
Once you know your number, you need a way to pay for it. Oninee issues virtual Visa cards you top up with USDT — built for advertisers, agencies and dropshippers who want control over every campaign budget without a traditional bank card.
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Issue a separate card for each campaign or client so budgets and reconciliation stay clean.
Hard spend ceiling
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Frequently asked questions
How do I calculate campaign profit?
Profit = (conversions × average order value × gross margin) − ad spend. The margin step is the one people skip; without it you are reporting revenue minus media, which ignores what the product cost you.
Why is my campaign profitable on ROAS but not in dollars?
Either your margin is thinner than your ROAS multiple implies, or the volume is too small for the profit to cover fixed costs. A 4x ROAS on $300 of spend at a 40% margin is $180 of gross profit — real, but not a business.
What is a good profit margin on paid ads?
Ecommerce operators often target 15-30% net after media, product and overhead. Info products and software tolerate much lower ROAS because margins are far higher. The useful benchmark is your own break-even ROAS, not an industry average.
Should I include refunds in the calculation?
Yes. Fold your expected refund and chargeback rate into gross margin. A 5% refund rate on a 30% margin product removes roughly a sixth of your profit and can flip a marginal campaign negative.
How do I forecast profit at a higher budget?
Do not assume costs hold. Raise your CPC or CPM to reflect the broader audience you will reach and lower the conversion rate slightly for colder traffic, then re-run. Scaling almost always costs more per acquisition than the test did.
How can I pay for ads with crypto?
Create a Oninee virtual Visa card, top it up with USDT, and add it as the payment method on Google, Meta or TikTok. There is no bank account or credit check, cards are issued in about 60 seconds, and you can run a separate card per campaign or client so budgets and reconciliation stay clean.
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